How to Repurpose YouTube Videos for Massive Reach

You’ve spent hours scripting, filming, and editing your YouTube video.

Now what?

Your YouTube content has untapped potential to help you grow your audience, improve engagement, and expand your reach.

Repurposing YouTube videos is one of the smartest strategies for content creators and marketers. Not only does it maximize the value of your effort, it ensures your video content lives in multiple formats and reaches more people on different platforms.

How to repurpose videos?

Let’s find out…

Why Repurposing YouTube Videos Matters

Maximize Your Content’s Life Span

Creating high-quality video content takes significant effort. By repurposing your YouTube videos, you can breathe new life into your content and ensure it provides ongoing value across multiple platforms.

Reach a Wider Audience

Not everyone uses YouTube. Some people prefer consuming content on social media platforms, blogs, or podcasts. Repurposing your video extends your reach by meeting your audience wherever they are.

Save Time and Resources

Crafting unique content for every platform is time-consuming. By leveraging existing material, you save time while still delivering content that feels fresh and relevant.

Boost SEO and Traffic

Repurposed content in various formats can help you dominate search engines.

For example, embedding YouTube videos in blogs can enhance your page’s SEO while sharing snippets on social media can draw traffic back to your YouTube channel.

Reinforce Key Messages

Presenting the same idea in different formats (text, video, audio, and images) makes it easier for your target audience to digest and remember your content.

How to Repurpose YouTube Videos

Here are some of the best ways to repurpose YouTube videos and ensure they reach their full potential:

1. Embed Videos on Your Website

Embedding YouTube videos on your website is a simple yet effective way to engage visitors.

• Blog Posts: Use videos to supplement written content and enhance user experience. For example, if you already have a blog post about a topic covered in your video, embed the video for visitors who prefer visual content.
• Landing Pages: Add videos to product and services pages to showcase use cases, testimonials, or tutorials and increase conversions.

2. Create Short Clips for Social Media

Social media thrives on short, snackable videos.

Use your YouTube video as a foundation to create teaser clips or highlights for platforms like Instagram and TikTok. You can use AI content repurposing tools that generate short clips from long videos automatically.

If you prefer doing it manually, here’s how to do it:

• Extract key points or moments from your YouTube video
• Create compelling 60-second clips
• Reformat short videos and make them ready for the desired social platform
• Use these teasers to spark curiosity and direct your audience back to the full video.

3. Convert Videos into Blog Posts

Turn your YouTube content into a rich, informative blog post.

If it’s a long video, you can generate a full-fledged blog post from it.

For shorter videos, you should consider merging them based on the topics. For instance, if you have four 1–2-minute videos on a similar topic, you can create a single article for your blog from these 4 videos.

You can leverage Vary Content to automatically convert YouTube videos into optimized blog posts. Here’s how it works:

1. Add YouTube video
2. Vary Content generates its transcription automatically for you. It works for non-English YouTube videos as well
3. Use SEO Optimized to generate an SEO-friendly blog post. Or, use Standard to generate 3 unique articles that can be used across different platforms including your blog
4. Edit output content based on your specific requirements
5. Publish the blog post on your blog.

Viola!

It hardly takes 1 minute to generate an article from a YouTube video via Vary Content. Try it free of cost by signing up here (no credit card or payment method required, only your email address 😊).

If you prefer doing it manually, it’ll take a lot of time as you have to transcribe the entire video. Here’s how to repurpose a YouTube video manually to generate a blog post from it:

• Start by transcribing the video. You can do it word-by-word or simply list key points
• Refer to the video script and use it as your primary source
• Choose a primary keyword and broad topic for the blog post
• Create an outline from the video script
• Copy text from the script and use your transcript to add text
• Edit and tweak for refinement
• Add statistics, images, references, and additional points that expand on the video’s topic
• Optimize for SEO
• Edit, refine, and publish.

4. Extract Audio for Podcasts

If your video contains rich discussion or information, you can extract its audio to convert it into a podcast episode.

Platforms like Spotify and Apple Podcasts allow you to broaden your audience by targeting listeners who prefer audio over video.

Be sure to introduce the podcast with context to help listeners understand the episode’s topic.

5. Turn Content into an Email Newsletter

Leverage YouTube videos for your email marketing campaigns.

You can choose to embed video into emails or you can convert it into text (or some parts of the video) and add them to your emails.

If you have a series of videos on similar topics and if you think you have covered a topic completely, you can use videos as an email course.

6. Create Infographics or Visual Guides

Videos often contain complex ideas or data points that can be repurposed into infographics or other shareable visual assets.

You’ll need a design tool or an in-house designer to create images based on the video’s content.

Use simple, digestible graphics to summarize video content in a visually appealing way. Share these images in existing blog posts, social posts, newsletters, and other touchpoints.

7. Build an Online Course

If your YouTube videos cover educational or tutorial content, you can group them into an online course.

In this case, you might have to tweak videos significantly to make them suitable for a paid (or even a free) course.

Secondly, you must have covered the primary topic in full depth.

Platforms like Teachable or Thinkific offer you decent features to sell courses online to an existing or new audience. You can easily organize your videos, add supplementary materials, and create a paid course offering with these tools (or any other of your choice).

8. Host Live Q&A Sessions or Webinars

Leverage the knowledge shared in your YouTube videos by hosting live Q&A sessions or webinars.

These live events create an interactive space for your audience to engage directly with you.

You can use clips or highlights from your videos to introduce topics or guide discussions during these sessions.

Platforms like Zoom, YouTube Live, or Facebook Live make it easy to connect with your audience in real-time. However, the focus, in this case, is more on live interaction than a pre-recorded video.

What you can do is use short clips from existing videos in a live session.

9. Share Content on Other Streaming Platforms

Don’t limit yourself to YouTube. Distribute and publish the same videos on different streaming sites.

By diversifying the platforms where your content is available, you can attract viewers who may not be active on YouTube leading to more engagement and growth.

This lets you significantly increase the reach of your YouTube videos. Sites like Vimeo, Dailymotion, and Twitch offer unique audiences and opportunities to expand your video’s visibility.

Keep two things in mind when distributing videos across streaming sites:

• Customize your video descriptions and titles to align with the preferences of each platform’s audience
• Ensure your branding is consistent across all platforms to maintain a cohesive identity.

10. Offer Exclusive Content Through Membership Platforms

Consider creating a membership program where your most loyal viewers can access exclusive content. This is different from creating a video course (as discussed above).

This is more about offering exclusive content to your existing audience.

For instance, Patreon is a great starting point that lets you build a solid community and generate passive income.

YouTube’s Channel Membership feature is another option (depending on your location). It enables you to provide perks such as behind-the-scenes footage, early access to videos, or special shoutouts.

These monetization strategies not only strengthen your bond with your audience but also generate additional revenue for your channel.

In this case, you have to create exclusive videos that aren’t available publicly. This means you have to create new content.

Not really.

You can use existing videos and merge them to come up with better and refined versions for your members. This does require additional work – but it pays off big time.

You don’t have to create content from scratch, smart repurposing existing videos will do the trick.

 Of course, it depends on your niche, the type of content you create, and other factors.

Evergreen video content, for instance, can be repurposed easily. You don’t have to recreate it.

Tools to Repurpose YouTube Videos

Repurposing videos doesn’t have to be overwhelming. Here are the best tools that make the process easier:

1. Vary Content

If you are into repurposing YouTube videos, Vary Content is the best software for you.

For the following reasons:

1. You can generate a complete transcription of any YouTube video via its URL
2. It supports multiple languages including English, Spanish, French, German, Hindi, Arabic, Mandarin, Russian, and many others. This means you can generate transcription irrespective of the video’s language
3. The transcription is generated in the language the video is in. Unlike other tools that translate non-English transcriptions to English, Vary Content outputs the content in the same language
4. You can generate an SEO optimized blog post with one click
5. You can generate 3 unique articles from the video and use all 3 of them in different ways
6. Aa dd custom prompt in English to refine output based on your specific needs
7. Select the preferred tone to maintain brand consistency.

These features make Vary Content an absolute must-have repurposing software for anyone who wants to repurpose YouTube videos.

2. Canva

Canva is ideal for creating shareable assets like infographics and branded social media posts derived from your video’s key takeaways.

It is not only a robust platform for designing graphics but also a powerful tool for editing and repurposing YouTube videos. It enables you to enhance your video content by adding engaging thumbnails, subtitles, and custom graphics. You can use its video editor to convert long videos into short ones.

The downside is that it doesn’t fetch video from YouTube, rather you have to upload it for editing.

Canva’s core features include:

• Drag-and-drop interface that lets you easily create and customize designs without needing advanced technical skills
• Edit videos effortlessly. Generate small clips for social media sites
• Animation tools allow you to add dynamic animations to enhance video intros, outros, and other key segments
• Add overlay text on images or videos with customizable fonts and styles
• Trimming and editing of video content. Cut and arrange video clips to create a cohesive and engaging final video quickly.
• Access stock media that includes stock images, videos, music, and much more.

3. Descript

Descript makes it easy to generate short clips from your videos. It is an ideal app as it automatically identifies the most engaging parts of your video. You can then generate short clips based on suggestions.

Core features include:

• Edit video and audio content by modifying the text transcript
• Automatic clip generation from videos
• AI speech lets you do voice-overs of your repurposed videos. This is an ideal feature for repurposing YouTube videos for membership sites
• Generate audio from your video and edit it with ease.

4. Anchor

Anchor allows you to extract and upload your video’s audio for podcast distribution. Sync it across platforms like Spotify or Apple Podcasts in minutes.

It offers robust features that make it a valuable asset for anyone interested in repurposing video content into audio.

• Automatically distribute podcasts to platforms like Spotify, Apple Podcasts, and more
• Transcribe videos and convert them into podcasts with ease
• Distribute audio content with one-click
• Utilize sponsorships and listener donations to generate revenue from your podcast seamlessly.

5. Kapwing

Kapwing is a user-friendly tool to trim your YouTube videos into short, social-ready clips for Instagram Reels, YouTube Shorts, and TikTok.

It simplifies the editing process with its straightforward interface making it an excellent choice for creators who want to repurpose their video content efficiently.

• Easily remove unwanted sections and resize videos for different social media platforms
• Automatically generate or manually add subtitles to improve accessibility and engagement
• Use pre-made templates to create visually appealing content for platforms like Instagram and TikTok
• Enhance your videos with various filters, overlays, and stylish effects to capture attention.

Unlock Your Video’s Potential with Repurposing

Repurposing YouTube videos is no longer optional. It’s a must for content creators, businesses, and marketers.

If you aren’t doing it – start now.

You can achieve and do much more with existing YouTube videos.

If you’re ready to make the most of your video content, start with Vary Content. You can generate a full-fledged blog post from your YouTube video in the next 5 minutes.

👉 Sign up free here and check it out yourself.